Growth Design: Where Design and Business Intersect

The topic of this talk will be Fonz's journey into Product Design, how he became the Lead Growth Designer at Netflix, and his journey in Product Design. In this session, we will discuss the concept of Growth Design and why companies like Netflix believe it is essential. My team structure, the cross-functional partners we collaborate with, and the types of problems we solve are discussed in detail. Lastly, I would like to give you a glimpse into how we have updated our TV Nonmember homepage as a case study. As part of our design process, we cover everything from hypothesis generation to user experience research to AB testing, prototyping, and global launch.

Embedding Service Design in your Organization through Journey Maps

Service design established itself as a now wide-spread approach to innovate services – or more generally to innovate experiences of customers, employees, and citizens.

In his talk, Marc briefly describes service design for those new to it, but then focus on the difference between theory and practice of using service design to really have an impact on people. He outlines how you can embed service design sustainably in organizations along the "12 commandments of service design”.

Finally, Marc introduces a new way of using Journey Maps to coordinate all projects impacting customer and employee experience across organizational silos.

Introducing design and research into an organisation

We all know that user centred design is the foundation for building great products and services that users love and stay loyal too. But getting your organisation to spend time and money on doing these activities instead of building things that don't work can be a frustrating challenge.

How do you sell design and research as a valuable activity to your boss, stakeholders, or colleagues? It is a universal problem that anyone working in user centred design will encounter throughout their career at some point, but it isn’t an impossible problem to solve.

User Centred design leader, educator and mentor Laura Yarrow shares her experiences and techniques for how to get traction for your UX activities.

Design for Cognitive Bias: Using Mental Shortcuts for Good Instead of Evil

Users' minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk we’ll use real-world examples to identify some particularly harmful biases that frequently lead users to make bad decisions. We’ll then talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, we’ll explore our own biases as practitioners and some methods to prevent our own blind spots from hurting users.

Writing for Designers

Writing UX copy for apps and the web can feel difficult or even impossible. If you search online for help, you'll find lots of articles echoing the same old advice: write clear headlines, write scannable text, use plain language, explain benefits instead of features. That's all good advice, but it’s about what to write. How, exactly, are designers and design teams supposed to produce that writing? How do we actually do the UX writing? What does it mean to do UX writing?

Scott will show you how. His presentation describes how to scope writing assignments, create efficient writing workflows, and apply better approaches for editing, collaboration, version control, and final delivery. Stop struggling with writing. Learn how to help your UX team get the writing done.

Death by Screens

Presenting design is becoming a lost art. Death by Screens: it’s what happens when a designer shows their colleagues screen after screen after screen after screen… if you don’t have a story to tell, then you won’t win their attention.

In the age of Figma, internal product teams, and fast-track training, designers must learn how to become effective communicators of their work. Especially with senior leaders outside of their product team.

The secret isn't what you say about the design, it's the story around it. In this talk, Ben will teach you lessons from his new book, Death by Screens. He’ll cover the less obvious parts of preparing a design presentation: what to say, what to show, in what order, how to do it with confidence, and how to have productive conversations with stakeholders.

Question,Closing

After party