The Power of Visual Thinking
We are visual creatures by nature. We start to look at the world around us and making sense of what we see before we start to speak.
We consume hundreds of images everyday: photographs, infographics, diagrams, maps, icons, emoticons.
We are pretty much experts when it comes to understanding information presented in a visual way.
But when it comes to expressing ourselves visually, we are often not as well versed.
We might pick some emoticons to add a personal touch to messages or share a photo, but we still too rarely (or never) use the full potential of visual expression to make our important ideas and thoughts heard and understood.
We talk at length but we don't get up often enough to sketch out our ideas on a whiteboard in front of our colleagues.
We write a lot, but we don't use the power of visual structure and spatial arrangement enough to give our words an extra layer of meaning and make them quicker and easier to scan.
In her talk, Eva-Lotta will show why sketching and Visual Thinking are super powers we should implement into our daily work.
She will talk about her experience using pen and paper (or marker and whiteboard) to explore and explain complex problems and share the insights she gained in the process.
Embedding Service Design in your Organisation through Journey Maps
Service design established itself as a now wide-spread approach to innovate services – or more generally to innovate experiences of customers, employees, and citizens.
In his talk, Marc briefly describes service design for those new to it, but then focus on the difference between theory and practice of using service design to really have an impact on people. He outlines how you can embed service design sustainably in organizations along the "12 commandments of service design”.
Finally, Marc introduces a new way of using Journey Maps to coordinate all projects impacting customer and employee experience across organisational silos.
LUNCH（Lunch will be provided.）
The art of research facilitation
Great facilitation that leads to key insights can often appear to be like a dark art, mysterious and difficult to master. In reality it’s more like a martial art, requiring discipline, practice and dedication to the craft to become a master at facilitating research and usability testing sessions.
In this talk we’ll look at the core behaviours that will guide you to becoming a top facilitator; understanding how to form and ask the right questions, actively listening to participants, observing not just what is said but also what remains unsaid, analysing your research in detail, and communicating what you found persuasively to business stakeholders. If you want to gain confidence in running research programmes and usability testing projects, this talk will show you some key techniques and creative methods to help you start out on your journey to becoming a master facilitator.
UX Design for Growth
Fast growing products are not overnight successes contrary to what you often hear. Your competitors would love you to believe that the market is saturated, that you can't build a user base from nothing, that you can't win. Blockbuster products are often considered spontaneous, but it's the less visible long-term designing and iterating that make it possible.
This talk will cover low-cost and simple UX design techniques deployed successfully by early stage and blockbuster startups. The talk's key takeaway is an understanding of the specific interface elements that drive customer acquisition. The talk is based on the book UX Design for Growth, Amazon's #1 Hot New Release in User Experience and Usability.
Mind the Gap
Writing for Designers
Writing UX copy for apps and the web can feel difficult or even impossible. If you search online for help, you'll find lots of articles echoing the same old advice: write clear headlines, write scannable text, use plain language, explain benefits instead of features. That's all good advice, but it’s about what to write. How, exactly, are designers and design teams supposed to produce that writing? How do we actually do the UX writing? What does it mean to do UX writing?
Scott will show you how. His presentation describes how to scope writing assignments, create efficient writing workflows, and apply better approaches for editing, collaboration, version control, and final delivery. Stop struggling with writing. Learn how to help your UX team get the writing done.
Tosho Grand Hall
3-2-2 Marunouchi, Chiyoda-ku, Tokyo
- Groupe Discount
- Early Bird:-5,000yen/person
- Each Person
6 tickets6,000yen off
5 tickets5,000yen off
4 tickets4,000yen off
3 tickets3,000yen off
2 tickets2,000yen off