UX Design for Growth: Workshop Your Challenge

Craft a user experience that inspires larger networks of people around the world to take action on behalf of your cause or brand. Come with your own challenge and leave with a blueprint to achieve your product growth goals.

Through real world case studies, this workshop will uncover dozens of low-cost and simple hacks that have been deployed successfully in both early stage and blockbuster startups.

This is an interactive workshop for multidisciplinary digital professionals that teaches the key aspects of building successful growth-focused product:

  • Defining growth with product metrics
  • Streamlining value propositions
  • Optimizing funnels through design experimentation
  • Investing in technologies to amp up growth design
  • Applying consumer Internet growth hacks to business-to-business (B2B) companies


Leave with:

  • An overview of the basics of an emergent new field—growth design
  • An understanding of which user interface elements drive growth
  • A set of strategic frameworks and proven tactics designed to help drive acquisition & conversion
  • A personalized plan to achieve your product growth goal

Prereqs & Preparation

  • Please bring a notepad and pens.
  • Bring a growth challenge from your own work to explore during the session

A Usability Testing Masterclass

Do you want to start running your own usability testing projects, but don’t know how to prepare, run or deliver back what you find? This masterclass will give you a step by step, practical blueprint for running your own testing. As an active practitioner, I can give you many tips and tricks I have discovered to help you gain confidence in learning this valuable skill.

Part 1 – Planning for usability testing

In part 1 I will introduce you to the world of usability testing and why we do it. In this section we will find out about how to plan the research, write good research questions and test scripts, and understand who you want to conduct the tests with. In detail this section will include:

  • What are the types of testing you can conduct?
  • Planning your usability testing (practical)
  • Writing a script to guide your sessions (practical)
  • Recruiting and scheduling the right participants (practical)
  • How to get stakeholders interested in usability testing

Part 2 – Doing the usability testing

Once we know what usability testing is and how you plan to run your sessions, we move onto how you run your tests. This covers everything you should expect to do on the day of running your testing sessions:

  • What equipment will I need to run the tests on and record?
  • What about testing on different devices?
  • How to set up and schedule your sessions
  • In pairs, running a short usability test on your own device (practical: please bring a laptop or phone)
  • Observations and notetaking (practical)

Part 3 – Analysing and communicating your research

The final important stage of any usability testing project is understanding what you saw during your research. This final part of the day will cover how to make sense of the research findings and how to communicate it back:

  • What did you really see? How can you interpret this? (practical)
  • Ways of capturing and ordering your conclusions (practical)
  • Understanding cognitive bias – stopping your own bias interfering with your analysis
  • Tips on how to communicate and deliver back a usability testing project to stakeholders

Mind the gap, user centered design in large organizations

Mapping Systems, Processes and Concepts with Pen and Paper

The world is a complex place full interesting problems waiting to be solved. No matter if big or small, personal or business related, tactical or strategic, we often try to solve these problems with language – talking and writing about what we think and what we plan to do. Language is a great tool, but it has its limitations: It’s linear, it can be quite abstract and it can hold a fair bit of ambiguity.

That’s where Visual Thinking comes in.

When we visualise our thoughts, we are forced to explore what the concepts we talk about actually mean and how the different pieces of information relate to each other. It becomes possible to literally see the bigger picture, identify patterns, spot gaps and make connections.

This workshop focuses on exploring how to map out a problem, system, process or concept with pen and paper. We’ll start with some simple sketching exercises to loosen up and pick-up (or refresh) some basic sketching skills. We’ll then work with a step-by-step process to gather and structure information and map it out in a visual overview. We’ll explore basic principles of visual representations and various structures for mapping out different types of information. You’ll then work in small groups to think through a problem, system or process of your choice and apply what we discussed to create a visual overview of your topic.

Scaling Design through Journey Maps

A masterclass on how to embed and scale service design throughout organizations by using journey maps as a customer-centric management tool for agile organizations.

Nowadays, organizations run dozens, sometimes even hundreds, of agile projects that all impact customer and/or employee experience. Only few of these projects are innovation or design projects – many of these are changes in SOPs, implementing legal changes (such as GDPR), IT updates, and so on. These projects impact CX/EX, but are hardly coordinated. In general, organizations struggle with managing multiple agile teams.

Journey Maps are typically used as a design tool. However, in this workshop you’ll learn how to use Journey Maps to manage and track a whole range of projects impacting the CX/EX. Using Journey Map this way can help you identify overlaps and contradictions between running and planned projects. Marc will provide hands-on tips how to set this up in your organization or in your client's organization, and share 20 lessons learned on how to embed and scale service design in organizations.

Writing for Designers

Writing UX copy for apps and the web can feel difficult or even impossible. If you search online for help, you'll find lots of articles with the same old advice: write clear headlines, write scannable text, use plain language, explain benefits instead of features. That's all good advice, but it’s about what to write. How, exactly, are designers and design teams supposed to produce that writing? What does it mean to do UX writing? How do we actually do UX writing?

Scott will show you how in this workshop. You'll learn to:

  • Identify types of UX content, and apply important considerations in writing each
  • Scope and articulate writing assignments in the context of a larger design project
  • Describe the roles and responsibilities of a design writer (or UX writer)
  • Plan, execute, and improve writing workflows for you and your team
  • Apply editing lenses and other tools to improve your writing
  • Solicit and manage feedback

This is a workshop about process. It's focused on tools, workflows, methods, and principles that help you get the writing done on design projects. It's aimed at designers and other UX professionals who need reliable methods for dealing with content on their projects.

Participants will benefit from bringing a laptop or tablet they can use to type on and browse web content during the workshop.




Early Bird Discount will be from 〜2/26.


80,000yen(consumption tax will be applied)

Price(exclude tax)

  • Price
  • Groupe Discount
  • Early Bird:-5,000yen/person
  • Total
  • Each Ticket

6 tickets 8,000yen off

  • 480,000
  • −48,000
  • −30,000
  • 402,000
  • 67,000

5 tickets 7,000yen off

  • 400,000
  • −35,000
  • −25,000
  • 340,000
  • 68,000

4 tickets 6,000yen off

  • 320,000
  • −24,000
  • −20,000
  • 276,000
  • 69,000

3 tickets 5,000yen off

  • 240,000
  • −15,000
  • −15,000
  • 210,000
  • 70,000

2 tickets 4,000yen off

  • 160,000
  • −8,000
  • −10,000
  • 142,000
  • 71,000

1 ticket

  • 80,000
  • 0
  • −5,000
  • 80,000
  • 75,000

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Presented by Web Directions East LLC

Web Directions East LLC is consulting company that also support conferences from around the world being brought to Japan.

Any Question, Sponsor Inquiry please contact[email protected]
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